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I am a business reporter with Daily Guide and Business Guide newspapers published by the Western Group of Companies. I was a general reporter when I joined Daily Guide in 2006, but along the line I realized the need to specialize. So I found business reporting as the best area to specialize and I have been on the desk for about four years now. Since I started reporting on business related issues my interest has being in the areas of telecommunications, the extractive industry (ie. oil, gas and mining), and the Small and Medium scale Enterprise (SME) sector. I have a page dedicated to SMEs in the weekly Business Guide newspaper were I write features on the SME sector in Ghana. In view of this I was adjudged the best SME reporter for 2009 during the Ghana Journalist Association (GJA) awards in 2010. This has further motivated me to pursue development driven stories which will help change policies and enhance the livelihoods of Ghanaians. I am a member of the Ghana Journalists Association and an executive member of the Network of Communication Reporters (NCR) in Ghana.

Thursday, August 30, 2012

Vodafone’s Market Share Drops

By Esther Awuah

Vodafone Ghana has recorded its first subscriber base drop since it started operations the country in 2009.

It maintained its second position but witnessed a 1 percent decline in subscribers in National Communication Authority’s (NCA’s) July mobile subscriber rankings.

The market share statistics indicated that Vodafone lost 61,428 subscribers, representing 20 percent as against 147, 701 subscribers it gained in June which represented 21 percent of the market share.

Its total subscriber base for July was 4,758,272 as against 4,819,700 for June.
Similarly Expresso, which increased its market share from the previous 195,670 in May to 227,396 in June, also experienced a dip of 182,845 in July, representing 1 percent.

MTN had a marginal increase and maintained its position as the market leader with a subscriber base of 10,828,585, representing 46 percent of total market share.

Tigo recorded a marginal increase in the subscriber base, closing at 3,699,185 which represent 15 percent of the market while Airtel’s increased its subscriber base to 3,037,336, representing 13 percent of the total market share.

GLO has consistently increased its subscriber’s base since it entered the Ghanaian telecoms market in May.

Its current subscriber base of 1,152,474 represents five percent of the total market share.

The total cellular mobile and voice subscriber base in Ghana as at July, 2012 stood at 23,658,697 from the previous 23,370,773 in June.
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